About
Me.
Helping humans and interfaces get along, one jargon-free sentence at a time.
Hi, I'm Charlotte - a dedicated Content Designer with a proven track record of creating intuitive, user-centered experiences across leading global organisations, including ASOS, Fresha, and Sedex.
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My foundation was built in Customer Experience at ASOS, where I successfully led a major Help Centre overhaul and information architecture restructure to prioritise user needs. This evolved into strategic ownership at Fresha, where I single-handedly established the core marketing function by launching the Fresha Blog and creating their successful 'Meet the Partners' video series. Most recently, at Sedex, I have solidified brand identity and Tone of Voice within the highly regulated ESG space, designing intuitive end-to-end journeys and establishing content design as a key pillar within the product function.
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My passion lies in combining strategic thinking, collaboration, and storytelling to deliver impactful content that ensures clarity, meets business goals, and truly resonates with audiences.